As a new academic year approaches and the next senior search season begins in earnest, now is the time to get your finger on the pulse of what matters most to your student’s biggest influencers — their parents.

In our recent webinar, enrollment strategy expert Pete Colbert released the findings of the 2021–2022 College-Bound Survey: Parent Edition, which features feedback from nearly 1,500 parents from 38 states. Some of the results are eye-opening!